Madron's Marketing Secrets

The year was 1993.  As part of my job as a marketing assistant for Agora’s financial division, I had just successfully coordinated a direct mail promotion for our newest control package: a “bookalog” titled Plague of the Black Debt.

As the marketing assistant, my job was to coordinate the printing and mailing…and to track the results.  So what I saw when I came in early on a Monday morning – a few days after the promotion had mailed – nearly knocked me off my feet. 

We had included a fax reply option in our mailing – pretty heady stuff for the early ‘90s – and as I sat in a quiet office I was curious what the “humming” sound was coming from the copy room outside my door.

When I went to check it out, I discovered that the humming sound was coming from our fax machine…and that there was curled-up fax paper all over the floor.  Upon closer inspection, I had to laugh – each and every one of those faxes, and there must have been hundreds, contained an order from our bookalog promotion.

Just like that…I was hooked.  I learned first-hand just how rewarding it could be to put together a blockbuster direct mail campaign – and I still get just as excited about positive results as I did that Monday morning more than 15 years ago.