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Testimonials
"I've worked with Jody Madron for years. I have found him to be fully knowledgeable in all aspects of direct marketing from copy development to implementation. His project management skills, which is key to any company achieving their targets, is heads above anyone I've worked with."
- Rick Popowitz, President, Advanced Nutritional Products & Executive Vice President, Goldshield Group, plc
 
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Direct Mail Copywriter

Maximize your direct mail campaign results with a direct mail copywriter that can leverage your list, product and service strengths, and market position to achieve highly profitable direct mailings - again and again.

Direct Mail Copy Results
Sending out a large, costly direct mailing can be risky and painfully costly if it doesn't work. Working with a proven direct mail copywriter that truly understands the direct mail marketing process from end to end - AND - can successfully consult on a marketing piece including writing high-converting copy can make that difference.

Jody Madron began his direct mail copywriting career back in 1992, learning the business during his seven years at Agora, Inc.  In the years since, Jody has taken that education – along with his own experience – and turned it into a consistent, winning formula for direct mail success. 

Direct Mail Services
Campaign-boosting direct mail copywriting services that will increase your marketing campaign results

  • Results-oriented copywriting – from start to finish
  • Copy review and critique
  • Comprehensive testing consultation
  • Long-term consulting and/or copywriting services on retainer

His work is truly excellent
“Jody is very thorough and follows direction extremely well. He knows the meaning of a deadline and his work is truly excellent. I would not hesitate in recommending his copywriting services to anyone.”

Alex Johnston
President, Crosscheck Media Services

Contact Madron Marketing for your Direct Mail Campaign

7 Direct Mail “MUSTS”
  1. Your direct mail promotion MUST have a powerful headline that grabs the reader’s attention immediately.

  2. The focus of the letter MUST be clear: What’s in it for the reader?  What problem of his are you going to solve?  What benefit are you going to promise him?  Without a clear focus on the reader, your promotion is doomed.

  3. When it comes to making a promise or explaining a point, the copy MUST show the reader rather than “tell” the reader.  Don’t be satisfied with a simple explanation…instead, “beat the reader over the head” with an idea he’ll remember long after he’s stopped reading.

  4. Your direct mail promotion MUST include frequent calls-to-action…and it MUST make it overwhelmingly easy for the reader to order.

  5. Your promo copy MUST be specific – instead of saying, “Our system will make you rich,” tell the reader, “Our system will turn $10,000 into $54,928.”

  6. You MUST have a clear sense of urgency in your copy – tell the reader precisely why he needs to order now…and not put his decision off for later.

  7. There are dozens of MUSTs that I could detail in this space…but the easiest solution for you is this: You MUST partner with Jody Madron on your next direct mail promotion in order to ensure an overwhelming success.

Direct Mail Copywriting Samples
Click on thumbnail images to see detail sample

         
     

Results, Reasons...
Why contact Madron Marketing for your Direct Mail Campaign? Madron Marketing will help you:

  • Consult with you to design an overall successful direct mail package
  • Write compelling grab 'em and bring 'em home copy
  • Create control-beating tests
  • Leverage your marketing investment with long-term campaign consultation

Direct Mail Copywriting
Just a few of the direct mail copywriting and marketing services that Madron Marketing provides

  • Direct mail campaign consulting
  • Direct mail marketing consulting
  • Direct mail copywriting
  • Direct mail response testing
  • A/B Split Testing
  • Direct response marketing
  • Direct mail package
  • Direct mail letter
  • Marketing campaign response
  • Direct marketing campaign

Direct Mail Clients
Here’s a partial list of Direct Mail Marketers Jody Madron has Delivered Winners For:

  • Agora, Inc.
  • Angel Publishing
  • Eantiaging.com
  • Gold & Energy Advisor
  • Crosscheck Media Services
  • Uptik Media Group
  • Capital Financial Media
  • …and many more!

Contact Madron Marketing to make your next direct marketing campaign an unqualified success