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Credentials For Jody Madron

» First-hand marketing experience working for companies such as Sylvan Learning Systems, Agora Publishing and MBNA America

» Over 15 years experience in direct mail marketing covering everything from campaign coordination to creative development

» Created best-selling direct mail control package for Strategic Investment in nearly ten years in 2004

» Created successful e-mail and direct mail investor awareness promotions for resource stocks…technology stocks…and health-related stocks.

» Led a financial newsletter division at Agora Publishing consisting of ten products – and 400,000 subscribers – which generated over $11 million annually

» Created e-mail promotion controls for several investment newsletter publications, such as Strategic Investment, Stealth Stocks, Samurai Stock Trader and Pure Energy Stock Trader

» Oversaw creation of 12-piece sales brochure system for Sylvan Learning Systems from concept to finished product

» Introduced an “inside sales” department to Sylvan Education Solutions, resulting in a dramatic increase in the number of qualified leads produced

» Launched Sylvan Education Solutions’ first-ever lead-generating direct marketing campaign targeted to school administrators nationwide

» Introduced new sales tracking methods to Sylvan which brought new focus to business development efforts

» Managed Agora Finanical Publishing’s first-ever Ancillary Marketing Group, which produced $3.7 million in revenue during its first year

» Became youngest Group Publisher in Agora Publishing’s history

» Wrote five simple renewal packages which generated over $5.50 per name mailed

 
 

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