|
|
Credentials For Jody Madron
» First-hand marketing experience working for companies such as
Sylvan Learning Systems, Agora Publishing and MBNA America
» Over 15 years experience in direct mail marketing covering everything
from campaign coordination to creative development»
Created best-selling direct mail control package for Strategic Investment
in nearly ten years in 2004
» Created successful e-mail and direct mail investor
awareness promotions for resource stocks…technology stocks…and
health-related stocks.
» Led a financial newsletter division at Agora Publishing consisting of ten
products – and 400,000 subscribers – which generated over $11 million
annually
» Created e-mail promotion controls for several investment newsletter
publications, such as Strategic Investment, Stealth Stocks, Samurai Stock
Trader and Pure Energy Stock Trader
» Oversaw creation of 12-piece sales brochure system for Sylvan Learning
Systems from concept to finished product
» Introduced an “inside sales” department to Sylvan Education Solutions,
resulting in a dramatic increase in the number of qualified leads produced
» Launched Sylvan Education Solutions’ first-ever lead-generating direct
marketing campaign targeted to school administrators nationwide
» Introduced new sales tracking methods to Sylvan which brought new focus to
business development efforts
» Managed Agora Finanical Publishing’s first-ever Ancillary Marketing Group,
which produced $3.7 million in revenue during its first year
» Became youngest Group Publisher in Agora Publishing’s history
» Wrote five simple renewal packages which generated over $5.50 per name
mailed |