Campaign: Sylvan Education Solutions 21st Century Learning Center Campaign

Goals: To develop a highly targeted piece designed to match the benefits of a Sylvan at School program with the requirements for this particular funding source.

Outcome: This piece – mailed in conjunction with a personalized letter – helped generate over 25 qualified leads – out of a pool of fewer than 150 targets – in less than one week. Response to the campaign – which is not typical for marketing of educational services – was overwhelmingly positive and led to a fundamental change in philosophy for generating new business.

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