Madron Marketing - Direct Mail Samples

Campaign: Newsletter Insert: The Great Reckoning

Goals: Produce an insert designed to sell copies of The Great Reckoning – an investment book written by newsletter editor James Davidson – to financial newsletter subscribers.

Outcome: The initial insert generated over $1.00 per name to in-house subscribers – more than double the typical insert revenue figures at the time of mailing. The success of the insert led to additional mailings…in fact, this piece had a “mailing life” of more than two years!

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